Creating a new measure for Influence
As more people contribute more to social media, there’s more value in their contributions. That value can be measured and exchanged through PeerIndex, and our Influence Graph is the heart of this. It allows us to map who really is influential in which topic areas.
The Social Capital Opportunity
Before the advent of social media, social capital existed – in conversations in pubs, between friends, amongst workmates. Yet it was really hard to identify, quantify and least of all benefit from. Before social media, advertising was fundamentally broken, with marketers just trying to shout louder and louder to be heard.
Social media has changed all that. It allows us at PeerIndex to make visible and magnify the social capital that exists out there – the bonds that are built between people. With the Influence Graph, we’re able to fix the broken link between marketers and consumers.
That’s good news for the brands who want a more intelligent approach to marketing, and obviously good news for the consumers too.